Jessica Cipolla-Tario

Jessica Cipolla-Tario is vice president of global creative services at Sony Interactive Entertainment. In this role, she is responsible for client engagement, agency operations, creative workflow and processes, and brand management. Jessica creates agile and performance-driven strategies to develop brands by leveraging consumer insights to position products, services, and marketing to achieve targets, business goals, and brand recognition. She is known for taking on audacious goals with an entrepreneurial spirit and fierce determination while developing synergies that unlock customer value, partnerships, benchmarks, and best-in-class creative. Jessica resides in Las Vegas, Nevada with her husband, Brian, and their beautiful cane corso, Basa. She loves CrossFit, cooking, traveling, the outdoors, and spoiling her pup.